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the future of mobile engagement is here...kind of

Evan Wray of Swyft Media examines how mobile engagement is evolving and what brands must do to stay relevant. The explosive popularity of apps like Snapchat, Instagram Stories and iMessage shows that branded content is becoming a requirement for engaging mobile consumers in a fun and emotionally centered way. 

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Branded stickers are the new branded emoji keyboards

Though emoji are commonplace in most marketing campaigns today, brands are just getting started on stickers. Evan Wray of Swyft Media says brands are going beyond the emoji keyboard and adjusting their thinking to deploy overarching strategies around mobile messaging. 

Swyft Media Bolsters Mobile Engagement Platform with Self-Service Capability

Swyft Media announced a number of enhancements to its Mobile Engagement Platform, which are designed to make it easier for brands to engage and empower advocates across mobile applications. New features include: a self-service feature that enables brands to build and execute their own campaigns; clickable stickers; retargeting capabilities; and integration with holistic analytics platform Kochava.

 

 
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Inside the digital sticker deluge: How marketers can elevate their emoji strategies

If a picture is worth 1,000 words, then the estimated 2.3 trillion emoji-riddled texts sent last year might mean a lot to marketers. Digital language is loading up with more sophisticated pictures and symbols, and brands that don't speak that language risk being left out of consumers' conversations. The place to be? Mobile messaging apps, according to Evan Wray of Swyft Media, in this interview with Mobile Marketer. 

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Presenting the Forbes 30 Under 30: Marketing & Advertising

Advertising and marketing is one of the hottest industries right now, one with such dizzying innovation it’s tough to keep up. And at the heart of that innovation are young people, people who have started companies, disrupted industries and poked at the periphery of what’s possible in dramatic new ways. Evan Wray and Sean O’Brien are among those named to Forbes’ list of 30 young people to watch under the age of 30 in the advertising and marketing space. 

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WHAT WE'LL BE TALKING ABOUT IN 2017

As 2017 approaches, the conversation on social media is shifting. Social media isn’t going away, but more people are talking about expanded functionality in mobile messaging. Some of the industry’s leading voices, including Evan Wray of Swyft Media, weigh in on the future of social media, and the expected ripple effect for brands and marketers. 

 

Press Releases

Swyft Media Adds Self-Service Capability to Mobile Engagement Platform, Introduces Clickable Stickers, Retargeting and Third-Party Metric Validation Features

Swyft Media today announced a number of enhancements to its Mobile Engagement Platform, which are designed to make it easier for brands to engage and empower advocates across mobile applications. New features include: a self-service feature that enables brands to build and execute their own campaigns; clickable stickers; retargeting capabilities; and integration with holistic analytics platform Kochava.

swyft media helps brands reach Millions of Consumers with Collection of iMessage Apps

Swyft Media today announced that it is launching a series of iMessage® apps – empowering brands to reach millions of consumers with branded stickers – static images and GIFs – within one of the world’s most popular mobile messaging applications. 

 

Dallas Mavericks Rally Playoff Support with New Emoji Keyboard Powered by Swyft Media

Swyft Media, the company helping brands and advertisers become a part of the world’s largest conversation, today announced it has partnered with the Dallas Mavericks to launch an interactive emoji keyboard in support of the team’s 2016 playoff run. 

 

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Media Contacts

 

Amy Aylward

Director, Corporate Communications

Amy.aylward@monotype.com

781-970-6070

ANDY RODGER

SENIOR MANAGER, CORPORATE COMMUNICATIONS

ANDREW.RODGER@MONOTYPE.COM

781-782-9335

 

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