the future of mobile engagement is here...kind of
Evan Wray of Swyft Media examines how mobile engagement is evolving and what brands must do to stay relevant. The explosive popularity of apps like Snapchat, Instagram Stories and iMessage shows that branded content is becoming a requirement for engaging mobile consumers in a fun and emotionally centered way.
Branded stickers are the new branded emoji keyboards
Though emoji are commonplace in most marketing campaigns today, brands are just getting started on stickers. Evan Wray of Swyft Media says brands are going beyond the emoji keyboard and adjusting their thinking to deploy overarching strategies around mobile messaging.
Swyft Media Bolsters Mobile Engagement Platform with Self-Service Capability
Swyft Media announced a number of enhancements to its Mobile Engagement Platform, which are designed to make it easier for brands to engage and empower advocates across mobile applications. New features include: a self-service feature that enables brands to build and execute their own campaigns; clickable stickers; retargeting capabilities; and integration with holistic analytics platform Kochava.
Inside the digital sticker deluge: How marketers can elevate their emoji strategies
If a picture is worth 1,000 words, then the estimated 2.3 trillion emoji-riddled texts sent last year might mean a lot to marketers. Digital language is loading up with more sophisticated pictures and symbols, and brands that don't speak that language risk being left out of consumers' conversations. The place to be? Mobile messaging apps, according to Evan Wray of Swyft Media, in this interview with Mobile Marketer.
Presenting the Forbes 30 Under 30: Marketing & Advertising
Advertising and marketing is one of the hottest industries right now, one with such dizzying innovation it’s tough to keep up. And at the heart of that innovation are young people, people who have started companies, disrupted industries and poked at the periphery of what’s possible in dramatic new ways. Evan Wray and Sean O’Brien are among those named to Forbes’ list of 30 young people to watch under the age of 30 in the advertising and marketing space.
WHAT WE'LL BE TALKING ABOUT IN 2017
As 2017 approaches, the conversation on social media is shifting. Social media isn’t going away, but more people are talking about expanded functionality in mobile messaging. Some of the industry’s leading voices, including Evan Wray of Swyft Media, weigh in on the future of social media, and the expected ripple effect for brands and marketers.
Swyft Media today announced that it is partnering with Google to integrate digital sticker packs for popular brands on Gboard for Android, the popular Google keyboard which lets users search and send information, GIFs, emojis and more, all within the keyboard. Gboard is compatible with a variety of mobile messaging applications, and brands using Swyft’s Mobile Engagement Platform will now be able to distribute their content to the millions of Gboard users.
Swyft Media Adds Self-Service Capability to Mobile Engagement Platform, Introduces Clickable Stickers, Retargeting and Third-Party Metric Validation Features
Swyft Media today announced a number of enhancements to its Mobile Engagement Platform, which are designed to make it easier for brands to engage and empower advocates across mobile applications. New features include: a self-service feature that enables brands to build and execute their own campaigns; clickable stickers; retargeting capabilities; and integration with holistic analytics platform Kochava.
Swyft Media today announced that it is launching a series of iMessage® apps – empowering brands to reach millions of consumers with branded stickers – static images and GIFs – within one of the world’s most popular mobile messaging applications.