Moving the Conversation Beyond Emoji
Yesterday, the “Face with Tears of Joy” emoji was named Oxford Dictionary’s “word” of the year. It is no question that branded emoji made their presence clear in 2015 – as more brands have adopted them as part of a marketing and advertising strategy to reach millennials and younger consumers. And while emoji aren’t going anywhere, the market is showing clear signs that 2016 will be about evolving the market to introduce additional ways for brands and advertisers to engage consumers with branded content that keeps them talking about their brand.
- A couple of months ago, Skype introduced mojis: a fun new way for consumers to personalize chat with short video clips of their favorite TV or movie moments.
- Earlier this week, mobile messaging giant, Kik, rolled out a new feature that integrates GIFs into the chat experience.
In our conversations with hundreds of brands, we’ve learned that while they love the concept of branded emoji – they want to expand on that idea and deploy campaigns that use a variety or branded assets to reach millennials and younger consumers. And they want to do it in a way similar to buying units on a traditional ad network.
Enter: the Swyft Media suite of mobile ad units, which includes branded assets such as: emoji, stickers, GIFs, photo frames, photo filters, videos and chat pages. These pieces of content are all designed to reach young consumers in the places where they spend most of their time – mobile messaging, dating and photo editing apps. Available as a part of the Swyft Mobile Engagement Platform, these new ad units include: Audience Engagement Packs, Brand Accounts and Brand Keyboards.
Audience engagement packs enable brands to:
Quickly and easily launch audience engagement campaigns using branded emoji, digital stickers, photo frames, filters, videos and GIFs
Create advertising space in mobile environments that would have not existed otherwise
Substitute disruptive banners and pop-ups by seamlessly integrating branded content within the existing user flow, without disrupting the user’s experience
Brand Accounts helps brands:
Establish a presence across many of the world’s most popular messaging apps via official account pages, achieving scalable reach to an increasing pool of app users
Drive continued engagement to your audience by promoting coupons, videos, chats, contests and more to increase your footprint within the direct messaging experience
Acquire organic earned media through followership where mobile users are spending the majority of their time
Allow brands to place branded emoji, stickers, GIFs and video content in one of the most highly interactive and visible locations within the mobile ecosystem – the keyboard
Offer a degree of ubiquity that is otherwise unattainable through traditional ad buys and are designed to work across any iOS® or Android™ device
Create a ripple effect of social shares for unprecedented user engagement and meaningful 1 to 1 interactions at scale
Each Swyft Media mobile ad unit has been specifically designed to reach, engage and leave an impact on millennial and Gen-Z consumers. The same consumers that influence more than $600 billion in purchasing decisions, according to Accenture. Through the company’s integrations with more than 60 messaging, social, photo editing and dating apps, Swyft Media’s mobile ad units offer unique targeting capabilities within highly active mobile environments that would otherwise not be open to advertisements or traditional (banner, interstitial) advertising units.